Betting in the UK: How to tackle problem gambling

The geography of gambling in Britain

University of Bristol 

This project looks at the issue of problem gambling in each of the following areas:

Industry (April 2022)

Researchers tested whether existing 'responsible gambling' messages work (e.g. slogans, adverts) and designed and tested possible alternatives. They found existing 'safer gambling' messages raise awareness but do not change the behaviour of people who gamble. The research was supported by the Behavioural Insights Team.

Executive summarykeyboard_arrow_right


Where are ATMs? (January 2022)

How close are ATMs to gambling premises? Exploring access to cash within gambling premises in Britain finds 8 in 10 gambling premises are within easy access of cash machines.


Where are gambling premises? (August 2021)

The geography of gambling premises in Britain maps gambling premises in Britain and includes new evidence around ease of access to cash within or near gambling outlets.

Download nowkeyboard_arrow_right 


Upcoming report out later this year:


For every person with a gambling problem, between six and ten other people are estimated to be affected, including friends and family. The team will gain a better understanding of the family dynamics of problem gambling and its impact on 'affected others' to help improve support services.


Policy briefing (May 2022)

Download nowkeyboard_arrow_right